KikiriPizza Restaurant
FAST FOOD CONCEPT - Mascot #02
August 2018
Concept “KIKIRIPIZZA”
It’s a new fast food concept that offers immediately delivered pizza and fried chicken, meaning no wait whatsoever, once you order in the store’s counter, your food will be delivered right away.
The prices are quite accessible, and food is only sold on the counter. There’s no home-delivery service.
The prices are quite accessible, and food is only sold on the counter. There’s no home-delivery service.
Main values of the concept (Fast Food)
- Value.
- Practicality, speed.
- Hunger and satiety.
- Indulgence.
Target
The concept targets millennial men and women (16 to 25 year olders mostly); socioeconomic level D+, D (Middle and low class).
- Students / Workers.
- Students / Workers.
- Highly extrovert teenagers that enjoy sharing their experiences through social media
- Whimsical, eat out a lot.
- They look for speed and convenience but at the same time they want to reward and enjoy themselves.
- They like to acquire good products for low prices, offer hunters.
- They look for new, different, and original concepts.
Contest Link
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